BizReport : December 10, 2012 Archive

December 10, 2012 Archive

| December 10, 2012

66 million Americans have yet to begin holiday shopping

If you thought that most Americans had completed their holiday shopping during the Black Friday weekend, you'd be wrong. Results from The Consumer Reports Holiday Poll are out and they reveal that 66 million American consumers are yet to begin their holiday shopping. >>

Mobile Marketing | December 10, 2012

Mogreet: iPhone users most engaged mobile segment

A new report from Mogreet shows that Apple's iPhone holds the most engaged mobile consumers. According to Mogreet half of those opting in to text messaging programs use iPhones; this despite the fact Apple holds only a 34% smartphone market share. >>

| December 10, 2012

Retail emails opened on mobile jumps 50% during Cyber Week

If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. >>

Mobile Marketing | December 10, 2012

Retailers: How to improve your mobile space

With more shoppers hitting the online space this holiday season, retailers are looking for better ways to engage. Mobile is one area where some improvement can be made to customer engagement. Here's how: >>

Advertising | December 10, 2012

Study: Platform engages consumers at the tank

While a growing number of consumers are moving online to stay current with news or shop, those consumers aren't necessarily engaging with ads while in the online space. This demo is also largely unreachable through television or other 'traditional' methods. But, according to a new study, one network is engaging this group - while they're filling their gas tanks. >>