News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
1 in 10 Americans believe web, apps saved their life
More than 1 in 10 American citizens believe that medical apps or websites have saved their life, according to a new survey commissioned by Royal Philips Electronics, while a quarter use web-based information and technology instead of visiting a doctor.
Online health information websites, such as WebMD, and mobile apps such as Triage, are credited by 11% of Americans as having saved their lives or, at the very least, prevented them from being severely incapacitated. More than 4 in 10 feel "comfortable" using websites to check symptoms.
"We are in the early stages of the web-enabled, mHealth, mobile app world of healthcare delivery. Near- future apps will focus on tying together health information technologies, connecting with doctors, nurses, healthcare professionals and patients, all within a social context that facilitates shared medical decision-making," says Dr. Eric Silfen, Chief Medical Officer of Philips Healthcare.
For a third of respondents, monitoring their own health through apps or web-based technology is believed to be the key to living a long life. In fact, 27% said they use such sources of health information to self-diagnose rather than visiting a doctor.
The danger lies in using online or app-based information as an alternative to a visit to the doctor, rather than using it as supplementary tool.
"The implications of this information are far-reaching. Patients may not believe that their symptoms are worth the hassle of seeing their physician, and serious conditions may go undiagnosed. Doctors may spend more time discrediting unreliable websites than treating patients for their actual conditions," explains Jennifer Bresnick of EHR Intelligence.
"Not only does this waste the opportunity for a productive consult, but it erodes the trust between a patient who is entirely convinced that her research skills are accurate and a professional who is condemning and dismissing what she believes to be true. The resulting anxiety and skepticism is avoidable as long as patients are properly educated on the use of mHealth tools and their limitations."
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...