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BizReport : December 6, 2012 Archive

December 6, 2012 Archive

Advertising | December 06, 2012

New offerings give more insight for online brands

An updated platform release from Aprimo and a new partnership between Claritics and CloudSquads are setting the stage for more simplified campaign launches and tracking in the New Year. >>

| December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals. >>

Ecommerce | December 06, 2012

Holiday spend up 14% YoY

For the first 32 days of the 2012 holiday shopping season, buyers have spent $21 billion online - that is a 14% increase over the same period in 2011. During Cyber Week three days surpassed the $1 billion mark. >>

Viral Marketing | December 06, 2012

SundaySky: Online video consumption ahead of TV

Viewers around the globe are tuning in to online content - long-form video, short ad, product demonstrations and the like are gaining in popularity. Data from SundaySky shows online video consumption has surpassed television consumption. What does that mean for online video in the New Year? >>