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BizReport : December 5, 2012 Archive

December 5, 2012 Archive

| December 05, 2012

Survey: Australian agencies and advertisers embrace affiliate marketing

Australian affiliate network, dgmAustralia, has released the findings of their latest benchmark survey which shows 3 out of 5 retailers have increased their affiliate marketing spend. >>

| December 05, 2012

Consumers rate grocery shopping online better than in-store

Customer experience specialists Nunwood have released a report that reveals supermarkets are providing a better experience online than in-store thanks to their recognition of customers' need to save time and effort. >>

| December 05, 2012

No review, no booking say TripAdvisor users

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. >>

Ecommerce | December 05, 2012

Study: Merchants need to offer more online

Over the past week, retailers have seen how consumers are shopping online and mobile differently than in the past. This will bring more merchants into the e-space, but new data out from The Acquity Group suggests just opening an online store isn't enough. >>



Advertising | December 05, 2012

Report: Gadget buyers influenced by video

When it comes to buying a new GPS device, tablet or hand-held game, video is on the side of the manufacturer and retailer. New data out from IDA TechNetwork finds that video content influences more gadget buyers to complete sales. >>

Mobile Marketing | December 05, 2012

App Annie offers monthly trend reports for mobile space

As mobile becomes more important for the consumer base, it is also pushing more advertisers to invest in the space. However, most brands want analytics and trends so they get the biggest bang for the mobile advertising buck. That's where the new App Annie Index comes in. >>