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BizReport : December 3, 2012 Archive

December 3, 2012 Archive

Advertising | December 03, 2012

Platform promises to increase reach, sales for online brands

A new release out from Aggregate Knowledge is putting brand connections to the test - and guaranteeing results. Out today, the Media Intelligence Platform (MIP) is set up to manage media and audience data in real time. Aggregate Knowledge promises a 10% increase in reach by the end of 60 days. >>

Advertising | December 03, 2012

BlueKai: More businesses pushing into DMP to help across platforms

New data out from BlueKai shows more businesses are looking at data management platforms to help them with cross-platform campaign plans. Less than half (40%) are currently utilizing DMP, but over the next year 30% more say they'll adopt DMP usage. >>

| December 03, 2012

Emotional branding: Love it or hate it, it works

The effectiveness of 'emotional branding' has been virtually unknown - until now. A new study by Murdoch University's Audience Labs in collaboration with the University of Wollongong in Australia has found that emotional branding can reap significant rewards. In New Zealand, the country's response to a shortage of an iconic spread demonstrates such emotional attachment. >>

| December 03, 2012

Is your website's captcha putting off mobile users?

Captchas have proved to be a popular security feature online, but when consumers are forced to use them on a mobile device they can be fiddly and frustrating to use, and can result in site abandonment. >>

| December 03, 2012

Digitas/Brandwatch eavesdrop social to ascertain holiday gifting trends

Consumers use social to discover what others are recommending, to share their own recommendations with others and even to vent their frustrations. Retailers can use this consumer sentiment to predict market trends, as Digitas and Brandwatch demonstrate with their latest research. >>