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BizReport : Blogs & Content archives : November 29, 2012

Univision taps Outbrain for content discovery

Brands now have another entrée into the Hispanic marketplace: beginning today Outbrain will power content discovery through Univision Interactive, the digital arm of Univision communications. Through the integration, Outbrain will power paid recommendations through the site.

by Kristina Knight

A new partnership between Outbrain and Univision is set up to help brands reach the ever-growing Hispanic marketplace. Outbrain will power paid reviews, giving Univision another revenue stream while offering Hispanic consumers on the site more relevant, engaging content. The launch follows a significant test, tasking Outbrain with increasing reader engagement across the site.

"We are furthering this partnership given the successes we've already experienced using Outbrain's content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers," said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive. "Moreover, it will serve one of our fundamental goals of deepening audience engagement and providing the most relevant content."

"With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic," said Outbrain's Vice President of Hispanic Markets, Erik Cima. "Not only are we proud to work with such a forward-thinking publisher, but Univision's massive penetration among U.S. Hispanics significantly boosts our footprint in this market."

Outbrain's product is used on more than 90,000 global website, serving more than 6 billion page views monthly. The platform helps consumers find relevant content, increasing site engagement and generating revenue for publishers through third-party content.

The Hispanic population makes up about 20% of the US population.

Tags: hispanic demographic, hispanic marketing, online content trends, Outbrain, paid reviews, Univision

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