News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Univision taps Outbrain for content discovery
Brands now have another entrée into the Hispanic marketplace: beginning today Outbrain will power content discovery through Univision Interactive, the digital arm of Univision communications. Through the integration, Outbrain will power paid recommendations through the site.
A new partnership between Outbrain and Univision is set up to help brands reach the ever-growing Hispanic marketplace. Outbrain will power paid reviews, giving Univision another revenue stream while offering Hispanic consumers on the site more relevant, engaging content. The launch follows a significant test, tasking Outbrain with increasing reader engagement across the site.
"We are furthering this partnership given the successes we've already experienced using Outbrain's content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers," said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive. "Moreover, it will serve one of our fundamental goals of deepening audience engagement and providing the most relevant content."
"With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic," said Outbrain's Vice President of Hispanic Markets, Erik Cima. "Not only are we proud to work with such a forward-thinking publisher, but Univision's massive penetration among U.S. Hispanics significantly boosts our footprint in this market."
Outbrain's product is used on more than 90,000 global website, serving more than 6 billion page views monthly. The platform helps consumers find relevant content, increasing site engagement and generating revenue for publishers through third-party content.
The Hispanic population makes up about 20% of the US population.
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
- Retail Internet of Things spend forecast to reach $2.5 billion by 2020
- Vloggers under-utilized by brand marketers targeting Millennials
- Report: Mobile web use doubles
- Ad Roundup: Tools to improve experience
- Study finds customer service key for BTS success
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...