News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
U.K. shoppers to spend 15 million hours online on Cyber Monday
Cyber Monday may have come and gone in the U.S., but in the U.K. the busiest online shopping day of the year is yet to happen. Experian Hitwise predicts that Cyber Monday in the U.K. will see millions of visits made to U.K. retail websites setting a new record as the busiest day ever in online retail history.
Online retailers in the U.K. are getting ready for what is expected to be the busiest pre-Christmas online shopping day in the country's history. Next Monday, 3 December, is the country's Cyber Monday, Experian Hitwise forecasts 115 million visits to U.K. retail websites, a 36% rise on last year.
In 2011, U.K. shoppers made 84.6 million visits to online retail sites on Cyber Monday, with Amazon and eBay representing 28% of all retail visits on that day.
Shoppers are expected to spend 15 million hours online on Cyber Monday this year, says James Murray, digital insight manager at Experian Marketing Services, that's 15 minutes for each person in the country. The number of hours spent online shopping during the whole of December is forecast to reach 375 million.
"This will be the peak of pre-Christmas shopping in the UK so marketers need to make sure their campaigns are in place to maximise traffic on Cyber Monday: it's not too late to promote special offers through email and social media," said Murray. "Understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to success this Christmas."
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...