News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Rising food prices push Brits online to shop for groceries
Three-quarters of consumers in the UK now use the Internet to shop for household groceries, according to new research from Nielsen, driven by increasing food prices and convenience.
Seventy-four percent of consumers in the UK use the Internet to conduct their grocery shopping, found Nielsen in their Global Survey of Digital Influence on Global Shopping. The survey involved more than 28,000 online consumers across 56 countries.
The main reason Brits head online is to save money, found the research, with almost half (48%) looking for deals, 30% seeking coupons from dedicated sites and a quarter using the Internet to look for grocery price comparisons. The UK leads European countries in using the Internet to save money on their food shopping with 43% of Europeans overall looking for money-saving channels online.
"While much has been made about fitness and wellbeing in this, an Olympic year, British shoppers are as likely to make purchase decisions based on retailer loyalty programmes and the use of coupons and vouchers - available online or via their smartphones - as they are on what's best for their health," says Mike Watkins, Nielsen UK's head of retailer insight.
In fact, such is the popularity of buying foodstuffs online that it is now the third most popular category in the UK behind travel (30%) and books, magazines and newspapers (28%) with 27% planning to purchase food and drink online in the coming months.
The purchasing of groceries online has come a long way in the last couple of years. Previously, consumers' reticence to allow a stranger to pick the ripeness of their fruit, the shape of their fish fillets, the fattiness of a steak or a substitute item has been a turn off.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...