News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Why Millennials have trouble finding jobs
The unemployment rate is high but new data out from Millennial Branding and StudentAdvisor indicates that for students, trouble finding a job may be more about preparedness than a lack of job opportunities. According to the report only about 40% have had at least one internship in their chosen career path even though most (85%) believe internships are important to career placement.
"Part of the reason why students are struggling to find jobs is because they fail to develop their careers while in college. Students should strive to market themselves online through social networks, and actively network offline, in order to secure internships and jobs," said Dan Schawbel, founder of Millennial Branding, Gen Y expert and bestselling author of Me 2.0
"College students are missing out on a very valuable resource by not leveraging LinkedIn. Internship opportunities, and the ability to network alumni or gain incredible insight into a company, are all there, waiting for students to take advantage," said Dean Tsouvalas, Editor-in-Chief, StudentAdvisor.com.
Other interesting findings include:
• Only one-third of students have a LinkedIn presence
• 93% don't understand 'personal branding' - like professional socnet profiles, business cards or professional blogs
• While 70% say they have a mentor, 37% say that mentor is a parent and 28% say it's a professor
• Less than one-third take advantage of career services at their college/university
Also, only about 20% belong to professional organizations which can help with networking and job searches or have taken classes to help with their social media skills.
And, from a social media standpoint, it is clear according to the study that students understand social media as a personal tool, not a professional one. So, while their personal profiles on Facebook and Twitter might be filled with college happenings, they're not taking advantage of professional social media sites like LinkedIn - and for prospective employers looking for new workers that can be a turn off.
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
Featured White Papers
- The Promise of Marketing Operations Management
How can marketers keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims? More than...
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...