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BizReport : Ecommerce : November 07, 2012


Survey: Half of US consumers want tablets for Christmas

The hottest tech gifts this holiday season will likely be repeat - albeit updated repeats - of 2011. That, according to a new TechBargains survey. According to the report more than half of US adults have a tablet high on their list of wanted gifts this Christmas. Nearly half (46%) will buy a tablet for someone else; 34% plan to gift themselves with a tablet.

by Kristina Knight

In fact, one in four people say they'll give up buying another gadget if they can have a tablet instead. The survey shows 53% plan to buy a tablet while one-quarter say they'll shell out for a smartphone. New television sets and laptops are also on the Tech Wanted lists. Other interesting findings include:

• 33% say they want Google's Nexus 7 tablet
• 30% say they want an iPad
• 24% want the iPad Mini or the Kindle Fire HD

Just over one-fifth will spend between $250 and $500 on a tablet while about half of those surveyed say they'll spend at least half their holiday budget on electronics/tech buys.

"With more tablets on the market to fit every size budget, our survey reveals consumers are even more interested this year versus last year in giving and receiving a tablet - the must have tech gadget this holiday season," said Yung Trang, president and editor-in-chief of TechBargains.com.

As for how they'll make buying decisions most (87%) say they'll look to consumer product reviews while 77% will looking for free shipping deals. Nearly 70% will base their buys on brand reputation and 61% will look for discounts.

Tags: 2012 holiday trends, mobile marketing, tablet trends, TechBargains










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