News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Data concerns arise from online, mobile shoppers
Holiday shoppers may be hitting cyber shelves hard so far this season, but that doesn't mean retailers can relax. A new survey indicates more and more consumers are worried about their privacy while shopping.
According to new data out from nFluence half of those surveyed are 'very or extremely worried' about mobile carriers holding on to their information after they've make a mobile purchase; online retailers aren't out of the woods, either, as 55% worry that ISPs may hold their personal information. Other interesting findings include:
• 48% of younger shoppers worry about ISP privacy (42% worry about ISP privacy)
• 58% of older shoppers worry about ISP privacy (53% about mobile privacy)
• Only about one-quarter of both younger and older shoppers worried about information they provided to the carrier
"The data not only shows the level of worry about personal information, but also highlights the power of asking consumers for information instead of tracking them without consent," said Henry Lawson, CEO of nFluence. "These results are an encouraging sign as we continue to find new opportunities for our technology."
As for the number of shoppers hitting mobile, ShopAtHome reports that through Cyber Monday mobile traffic was up 17% YoY, with traffic increasing more than 200% via iPad. Overall mobile traffic increased 24% for the Thanksgiving Weekend.
"While Cyber Monday savings are now an expected occurrence, this year we have seen that you don't have to wait until you're back at work to get the best online deals," said Marc Braunstein, founder and CEO, ShopAtHome. "Our report shows that, while shoppers are still a big fan of Cyber Monday shopping, they are spreading out their purchases across the entire holiday weekend, something we expect to continue in the years to come."
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
- Bing rejected 250 million ads in 2015
- Google reveals 180% increase in hacked websites in 2015
- 74% of UK retailers fail to follow up instances of cart abandonment
- Ad Roundup: Releases focus on data
- Survey: SMBs report good start to 2016
- Business mail rooms inundated with personal online shopping deliveries
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...