News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Generation gap isn't so big where mobile is concerned
Brands, when looking to the New Year, don't forget mobile. While some brands are creating mobile sites, there is still a lag between website and mobile site for many, but when it comes to consumer habits most adults are choosing mobile over web. That, according to a new report; researchers found most adults are turning to the Internet to find more information on things seen on television.
"For many of the findings, percentages zigzagged between age groups, rather than plotting a consistent bell curve--indicating how factors such as generational differences, disposable income, and the influence of children on their parents impact results," said Mike Solomon, vice president, marketing strategy at The Search Agency. "Married people are often older, have more disposable income and can more easily justify superfluous pieces of technology, such as tablets. At the same time, baby boomers are often more tech-literate than their slightly younger counterparts--likely because their millennial children are pushing them to use new tools and devices."
According to the results:
• More couples are turning to tablets while singles stick with smartphones
• 55% of smartphone users turn to mobile to search - even if the PC is nearby
• 53% of Millennials cyber-shop while at work
• 78% of adults conduct searches (via PC) based on ads, programs or content seen on TV, 66% turn to their tablet
Now, Millennials are most likely to be online or on mobile during the bulk of their day. Here's how things shake out for Millennial mobile users:
• 53% of 18-34 year olds are more likely to purchase during the day than at night
• 52% (18-34 year olds) browse socnets during the day
• 42% of those 55 and old make daytime purchases
• 41% of 35-44 year olds browse social sites during the day, 30% of 45-54 year olds do
The Search Agency and Harris Interactive collaborated on the survey, which was conducted between August 14-16, 2012.
- Seniors unhappy with stereotypes used in advertising
- Top 3 SaaS myths debunked
- Traits independent retailers need to compete
- Report illustrates traditional vs. digital media consumption
- New tool to optimize, monitor content
- Study: Privacy concerns high for wearable tech
- Internet of Things not just for the tech-savvy
- Retale: 73% of parents to use mobile for back-to-school shopping
Featured White Papers
- Top 12 Marketing Tips for the Holidays
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the...
- Three Converged Media Campaigns Worth Emulating
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid...