News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Consumers want 'useful' TV apps, websites
While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space, as highlight but a new study from Frank N. Magid Associates and TVGuide.
The research from Frank N. Magid and TVGuide shows the number one priority for TV-based apps and websites is usefulness (86%). High quality and trustworthy applications are also high on the list while features like 'entertaining' and 'expert' fall farther down on the wants list. As do features like 'established brand'. Users do want these kinds of apps to evolve with the space and be innovative, however.
Interestingly enough, being able to connect with other people through a television set wasn't as important. Less than half of respondents said they wanted to connect with other people through a TV-based app or website.
Meanwhile, a new report out from eMarketer underlines the importance of social features for video on the web and viewed through tablet devices. Q1 2011 saw just over 773 million socially shared video views but that number grew to more than 1.3 billion socially shared video views in Q1 2012.
Most socially-enabled videos are anchored through YouTube (150 million unique video viewers), but some come through Facebook (48 million unique video viewers). And, while most are anchored at YouTube, they're being shared through Facebook. The report shows just over 72% of videos are shared through the social network. Under 10% were shared through email, Twitter and URLs (each).
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...