News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Social media overwhelming some SMBs
More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners.
In their latest "Local Commerce Monitor" (Wave 16, Q3 2012), BIA/Kelsey found that small businesses in the U.S. upped marketing spend on the likes of Facebook, Twitter and other social destinations.
In the 12 months to Q3 2012, small businesses spent, on average, $1,190 on social media activity, compared with just $876 spent in the previous 12-month period.
"While total annual spending on advertising and promotion remained flat at around $3,000 for the previous 12 months, SMBs are allocating more of their marketing dollars to digital presence assets," said Steve Marshall, director of research, BIA/Kelsey. "From web presence and mobile websites to social media, small businesses are building deeper and broader engagement with customers across a range of digital presence platforms."
More SMBs are using social media than ever before, found BIA/Kelsey, with 63% now saying they use the channel.
However, research from Manta shows just how overwhelming it can be for small business marketers and owners to successfully navigate and use social media effectively. In a recent poll of just over 600 small business owners across the U.S., the SMB community website found that over half (58%) struggled to find value using Facebook, or didn't have a page at all.
Furthermore, while channels such as Pinterest and Groupon were considered popular channels among consumers, it was considered the "most unfruitful" channel for SMBs.
"Small businesses understand they need to go where their audience is. Participating, networking and being found online is extremely important today in growing their business, so it's not surprising that they are embracing the channel", said Pamela Springer, CEO of Manta.
- Less than 1 in 10 hotel reservations made via mobile in 2014
- Millennials want convenient, functional and relevant mobile app experience
- Travel Forecast: European Vacations Coming
- Top 3 tips to better engage Hispanic consumers
- YouTube announced 80% YoY mobile growth
- 40% of public relations workers use, but do not engage with, social media
- Consumers find card-linked marketing helpful for special occasions
- More than 40% of UK online transactions made via mobile
Featured White Papers
- Gain Real-time email competitive intelligence with this video
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox...
- Digital Marketing: Are You Ready to Go Agile? (Best Practices)
Digital marketing isn't just about the channel, it's the mechanism by which people are creating and sharing experiences; engaging not...
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...