News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Smartphone users to spend 72% more this season than non-users
There has been much research done about consumers' changing shopping habits, and the role mobile devices play. For retailers that haven't yet got their mobile marketing strategy up and running, perhaps this latest research from Deloitte will open some eyes.
In its "2012 Holiday Survey", Deloitte found that smartphone users will be putting their devices to good use this holiday season and will spend more than non-smartphone users.
Almost 7 out of 10 (68%) smartphone users will use their device as a shopping guide and purchase platform, found Deloitte, and they'll spend a whopping 72% more than non-smartphone users, spending $1,428 across a multitude of categories.
Deloitte predicts that in-store sales influenced by smartphone use will reach $36 billion, or 5.1% of total holiday store sales. It's therefore important that retailers focus not just on direct sales, but on using mobile to drive sales across various channels.
"The store continues to be central to holiday shopping, but its role and that of the store associate is evolving as the physical and virtual shopping experiences merge," said Alison Paul, vice chairman, Deloitte, and retail and distribution sector leader.
- SMBs: What to look for in your next device
- 3 ways analytics may be clouding your strategy
- Why brands need to know document search
- Half of cybersecurity experts say mobile payments are not secure
- Amazon the go-to place for consumers to search for products
- Which holiday season promos will motivate consumers to buy?
- Display ad revenues continue to rise despite ad blocking
- Mobile camera functionality key to capturing Millennials' loyalty
Featured White Papers
- The Retail Marketer's 2015 Holiday Playbook
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping...