News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Smartphone users to spend 72% more this season than non-users
There has been much research done about consumers' changing shopping habits, and the role mobile devices play. For retailers that haven't yet got their mobile marketing strategy up and running, perhaps this latest research from Deloitte will open some eyes.
In its "2012 Holiday Survey", Deloitte found that smartphone users will be putting their devices to good use this holiday season and will spend more than non-smartphone users.
Almost 7 out of 10 (68%) smartphone users will use their device as a shopping guide and purchase platform, found Deloitte, and they'll spend a whopping 72% more than non-smartphone users, spending $1,428 across a multitude of categories.
Deloitte predicts that in-store sales influenced by smartphone use will reach $36 billion, or 5.1% of total holiday store sales. It's therefore important that retailers focus not just on direct sales, but on using mobile to drive sales across various channels.
"The store continues to be central to holiday shopping, but its role and that of the store associate is evolving as the physical and virtual shopping experiences merge," said Alison Paul, vice chairman, Deloitte, and retail and distribution sector leader.
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
- European Commission forces Google, Apple to make users aware of 'true cost' of an app
- Top 3 tips to improve seasonal marketing plans
- Research: Social media users less likely to post positively about their favorite products
- Twitter preps for new generation of commerce experiences
- iBeacon firm offers free hardware and installation to UK retailers
- Swrve: Report reveals one third of apps get only one minute of attention
Featured White Papers
- Everything You Need to Know About Social Media for Your Business
While social media practitioners must continue to expect and adapt to change, it is important to take note of the...