News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: Consumers turning to mobile at all times
Shopping habits are quickly changing and the change is largely due to mobile devices. New data out from JiWire shows just how shopping has changed in the last year - and indicates what retailers need to do to convert shoppers this holiday season.
JiWire research shows that in Q3 2012 about two-thirds of shoppers are willing to spend $50 or more via mobile - that is a 25% increase over 2011 numbers. Meanwhile, most on-the-go shoppers (85%) are now using mobile devices in store; the study also found 86% are 'more comfortable' making mobile purchases now. That is an increase of 26% over 2011 numbers. While in-store, the number of people who will make a purchase through mobile is up 27% over 2011 numbers.
Other interesting findings include:
• 81% of public WiFi comes from free hotspots (US)
• Hispanic users are 36% more likely to engage in-store via mobile
• 65% of smartphone owners also own a tablet
"Smartphones and tablets are becoming mainstream personal shopping devices, making it even more important for marketers to understand their mobile audience," said David Staas, interim CEO at JiWire. "For example, Hispanics are very mobile-savvy and much more likely to comparison shop on their mobile device than the general population. How people use these devices has always been important, but understanding where people engage and how different audiences engage is equally important for marketers to be successful in mobile."
Meanwhile, shopping isn't the only thing changing thanks to mobile. Data from Usablenet shows during Hurricane Sandy, people in affected areas turned to mobile devices to find information and stay up to date with transportation, utility and telecom information.
During the storm mobile traffic:
• Increased 98% to airline sites
• Increased 16,000% to utilities sites - understandable since consumers don't regularly visit utilities sites
• Increased 495% to transportation sites
• Increased 126% to telecom sites
- Expert: How to reconnect customers
- Fiksu launches mobile audience platform
- Ad Roundup: Solutions for mobile, online reach
- Imbalanced approach to social means consumers left waiting for response
- Reports show upswing for connected TV, downswing for pay
- Study: Smartphone viewers more likely to click
- How technology can improve the classroom
- Campaign launched to increase awareness of role of ads in funding free online editorial
Featured White Papers
- Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization...
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...