News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Why smart TV households hold promise for online brands
The number of people watching television and other video content online continues to grow. More than 40 billion clips were served in September according to comScore. But it isn't just people watching content online - a growing trend is using the television to connect online. And it may hold as many benefits for advertisers as 'traditional' video advertising.
A new whitepaper out from Parks Associates forecasts that connected TV households will reach critical mass (North America, Western Europe) next year, and that those devices will not only increase the amount of time spend with television content but that it will deepen the engagement of viewers at the same time.
"U.S. connected TV owners are an affluent, influential and attractive audience segment," is written in the report. "Over one-half (55%)...earn at least $75,000 annually. Connected TV owners use this buying power to be early adopters of technology products and services - each household owns 11 internet enabled devices, on average. They are also strong technology influences: 53% regularly give advice to guide others, including family and friends, in their technology purchase decisions."
According to the report:
• 38% of all North American households will own a smart TV next year
• 32% of Western European households will own a set next year; 54% by 2016
• 70% of current smart TV owners are college graduates
• 49% use a smart-platform when deciding what to watch
• 81% notice ads in the space
Not only do these viewers notice ads within connected TVs, the report shows that most (67%) feel these ads are less interruptive than traditional television ads (Rovi-served households). Ads that are less disruptive of the experience can help to increase engagement not only with the actual content but the ads supporting that content.
The report was developed on behalf of the Rovi Ad Network.
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
- Ad Roundup: Partnerships to deepen brands' reach
- Survey IDs SEO platforms most brand friendly
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...