News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Native Ads gaining steam
As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads - is one way brands are trying to make the change.
In fact, one-third of CMOs say they'll look to native ads to improve their options in the coming year.
"'Native advertising' allow brands to promote their content into the endemic experience of a site in a visually integrated, choice-based (non-interruptive) way. Many of the largest online platforms have been first on board to adopt native advertising (including Facebook, YouTube, Twitter, Tumblr, StumbleUpon and WordPress)," was written in the report.
According to the report 61% of marketing professionals surveyed prefer the look and feel of native video versus standard ads while 60% believe native content embedded within a site is a better option than in-ad banners. This type of video content gives consumers the choice to watch, or not, making them invested in the content and more engaged.
Meanwhile, data from Casale Media shows how RTB is changing the non-video ad space. According to their data, in Q1 and Q2 2012 about half of national brands (US) are now using RTB (real time bidding) to control ad spending. Of those using RTB 80% of all sectors increased their impressions because of RTB. And, while 99% of RTB impressions are standard banners, rich media formats grew by 53%.
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...