News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Record numbers of online videos viewed in U.S. during September
More video content was viewed online in September than ever before, according to the latest data released from comScore's Video Metrix.
Internet users watch over 39 billion online content videos during the month of September, cruising past the record of 27 billion in August, 2012.
No prizes for guessing who dominated the rankings - Google Sites, driven by YouTube - which had 150 million viewers watching 13 billion videos for an average of 419 minutes per viewer during September.
The closest to Google Sites was Yahoo, albeit quite a long way behind. It registered 57 million viewers and 498 million videos watched for an average of 49 minutes per viewer.
As for online video ads, comScore reports almost 9.5 million were seen in September and that over half the population of the U.S. saw a video ad. In fact, comScore's data says that a viewer saw somewhere around 64 video ads across the month.
Again, no prizes for guessing where the most ad views took place - Google Sites - with over 1.7 billion video ad views.
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...