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BizReport : Advertising archives : November 23, 2012

Platform moves simplify holiday advertising

With more shoppers going mobile and social, two platform releases are set up to help retailers engage through the mobile and social space.

by Kristina Knight

First, from Payvment, sellers using the Payvment social platform Lish now have the option to feature three deals each week within the platform. These weekly deals can help sellers engage social shoppers and they're simple to set up. Sellers simply choose the product to be promoted, determine the discount or deal and set how many products will be available at the lowered price. The deals are then posted to the seller Facebook feed for fans/followers to engage with.

Payvment offered deal listings in 2011 for their sellers. Those deal options resulted in some sellers doubling their sales (versus prior weeks). Recently Payvment polled social sellers and found about half planned to use holiday promotions to engage shoppers.

"With hundreds of thousands of small businesses now selling products on Facebook and many planning significant promotions and discounts for the holidays, Cyber Monday could very well become 'Facebook Monday' this year," said Jim Stoneham, CEO of Payvment. "The data also shows that Facebook sellers are continuing to invest in promoting their storefronts via Facebook Ads, as well as offering deals and promotions and aggressively marketing their stores via other social channels such as Twitter and Pinterest."

And from WeLink, a platform that takes simple, mobile apps to the interactive, social level.

"Increasingly, people are living their lives on their mobile devices, and businesses are looking for ways to enhance the mobile experience for their users. It's a no-brainer that all apps should be social, but they're not. It takes an insane amount of time and money to build well designed social features for mobile," said Nathan Chandra at WeLink. "Our mission is clear: to socially power all mobile apps in minutes."

The WeLinkSocial Community SDKs are set up to integrate with existing mobile apps, allowing developers to create more interactive portals that allow shoppers to connect.

Tags: advertising, Lish, mobile marketing, Payvment, social marketing, social marketing trends, tools, WeLink

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