News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform bridges in-store, online shopping space
With the 2012 holiday shopping season in full-swing and expected to push more than $580 billion in sales between now and New Year's Day, a new platform is set up to help shoppers get the most from their holiday dollars, both online and offline. And along the way could help retailers build better relationships with shoppers.
"As mobile and online shopping continue to explode, so has the volume and inconsistent quality of shopping tools, leaving consumers feeling overwhelmed with the glut of information they have to sort through to find the products they desire," said Norman Fong, Co-Founder and CEO of BuyVia. "People spend hours sorting through a large number of review, e-commerce, coupon and deal sites. And even when they find deals for the products they want, they really don't know if they've actually found the best product and value combination out there. BuyVia is not limited by hidden relationships and we provide a free, concierge-like app and website that does all the searching and vetting you'd normally have to do online or by visiting stores. We've made smart shopping transparent, easy, and painless."
BuyVia works across mobile and online platforms and is cloud-based; it works by learning consumer preferences and then sifting through the retail madness to find the best deals, product information and store locations for shoppers. Shoppers simply sync their online and in-store search histories to update the app, helping them make future purchasing decisions as well.
While the app is shopper-based, having a simpler way to find good deals and make purchasing decisions will enhance the overall shopping experience. A shopper might remember the deal Retailer A had for new Windows 8 operating systems, for example, and return to that store for follow-up accessory purchases.
Partner brands including HP, PriceGrabber, Dell, Amazon and Sony have already signed on to help BuyVia create shopper's lists.
- Driving website traffic revealed as retailers' biggest challenge
- Revenues from tablet games to triple in next five years
- Marketers must react to changing consumer behavior caused by technology
- Facebook launches Event ads to appear in Newsfeeds
- UK: Online Christmas shopping to exceed £13 billion
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
Featured White Papers
- The Truth About Cloud Security
"Security" is the number one issue holding business leaders back from the cloud. But does the reality match the perception?...
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...