News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Over half of Australian retailers have no online channel
Maybe it's the heat, but recent stats from Experian reveal that Australia is being sluggish when it comes to getting businesses online and tapping into social media.
According to Experian's study, "Retail in Australia: It's Time to Embrace the Digital Future", over half (53%) of retailers in Australia don't have an online sales channel, despite two-thirds admitting that international online retailers have affected their business. In fact, a third of the 30 top retail websites used by Australians are based outside of Australia.
Speaking at an MYOB event, Stephen Conroy, Australia's minister for broadband, communications and the digital economy, warned retailers that that they will "struggle to survive" in today's world without an online presence.
Despite consumers' love of social, Australian retailers aren't paying heed. A whopping 62% of retailers in the country don't yet have a Facebook Page, over half (54%) don't use Twitter and Pinterest holds no interest for 72%.
"Whether Australian retailers are ready or not, the local retail landscape has irrevocably changed. From 'bricks and mortar' to 'bricks and clicks' to purely 'e-tail', consumers are demanding more from traditional retailers and there are significant risks for those who do not to keep up with the pace of change," said Matt Glasner, General Manager of Experian Marketing Services.
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...