News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Over 43% of UK advertisers to increase mobile and online video ad budgets
Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics.
UK ad budgets for mobile and online will increase again next year. While 31.1% of the advertisers that responded to Brightroll's latest survey thought mobile display would attract the largest increase in 2013, 20.8% said mobile video and 22.6% said online video.
You only have to look at the UK audience figures to understand why mobile and online video is attracting advertising dollars. According to comScore, more than eight out of 10 (83%) online Brits watch online video, of which 65% is exposed to video ads each month.
"As consumers watch more video online, and with the demonstrated shift towards mobile, UK advertisers realize the opportunity video provides to reach audiences where they are increasingly engaged," says Brightroll in a recent announcement.
According to Brightroll's "2012 UK Video Advertising Report", of which the survey was a part, 29% of respondents would allocate more budget to digital video ads if success metrics were stronger. The metric currently used by 31% of the advertisers is 'views', but many want to see television metrics being used. Currently, just 8% prefer to use Gross Rating Point (GRP) metrics, but 22% want research to be done around the GRP comparison to television.
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...