News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Optimal makes Audience Matrix public
Getting a handle on your social audience just got a little bit simpler. Beginning today Optimal's Audience Matrix is available for public use. The platform is set up to help brands better identify customers so that the right message can reach the right social media user at the right time.
For example, Optimal's iPhone 5 Audience Matrix on Facebook identifies which user groups are most likely to use iPhone 5 - which can tell advertisers how to engage through the mobile space. Their data shows iPhone 5's gender base is 59% Male and 41% Female and that the average user is under age 35. This demographic is known to like tech products and that they are likely to have small children at home. So, for brands, it would make sense for tech or even apparel brands to their message to these devices.
Other interesting findings about iPhone 5 include:
• Top keyword for the Electronics category was #App Store
• Top keyword for the Computer category included #Apple
• Top TV series Keyword was #30 Rock
• Top Automotive keyword was #Lexus
"Our expanded social analytics help advertisers and agencies take full advantage of the immense new targeting opportunities offered by the Facebook advertising platform. Audience Matrix complements new Facebook products such as Custom Audiences and Mobile News Feed ads by providing our clients detailed insights though our platform," said Rob Leathern, founder and CEO of Optimal, Inc.
"Optimal has given new meaning and insight into the Facebook members we'd never reach without tools like the Optimal Audience Matrix and Keyword Expander," said Larry Weintraub, CEO of leading social media marketing agency Fanscape. Ilya Vedrashko, Senior VP of R&D, Director of Consumer Intelligence for Hill-Holliday added: "Anyone serious about growing their customer base should be looking at this data."
As for search results within Facebook, iPhone 5 users were most found to search for brands include UPS, New York Yankees, Samsung (camera) and the Audi V8.
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...