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BizReport : Social Marketing : November 30, 2012

New platform promises social amplification

It's simple enough to set up social profiles for businesses but getting shoppers to not only like but to engage with the content? A much bigger issue. That is where Plyfe comes in - the platform is set up to help amplify social profiles, and now comes in mobile-friendly formats.

by Kristina Knight

The mobile marketplace continues to expand globally; according to data from eMarketer mobile ads will push to nearly $6.5 billion this year.

The Plyfe platform uses rewards for consumer participation with business profiles. Now, they've launched a mobile platform, which allows branded/partner games to be played across mobile screens, extending the reach of these types of campaigns.

"With the growth and interest in mobile advertising, our extension into the mobile web is a huge step forward for us in being able to extend our partner programs," Jeff Arbour, co-founder and CMO of Plyfe said. "Now any advertiser investing in mobile media has a proven destination to drive consumer engagement, and establish a more powerful connection than many of the brochure-wear sites that offer very little in the way of snackable consumer content."

The gaming aspect is available via website, social network apps and now across mobile screens or can be embedded into branded smartphone apps.

From a consumer standpoint, the rewards offered through games result in winning prizes like celebrity meet-and-greets, back stage passes at concerts and other high-end options - giving consumers bigger reasons to play and continue playing.

Along with the mobile set-up, Plyfe is partnering with DermStore and HaulerDeals as well as the United Nation Foundation to power social campaigns and offer more rewards to loyal users.

Tags: mobile marketing, mobile social platform, Plyfe, social amplification, social marketing

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