New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook.

by Helen Leggatt

The new app enables owners to display their TripAdvisor ratings, reviews, photos and awards on a separate Tab on their business's Facebook Page.

Not only does this provide more content for a business's social media users, but it can also help broadcast a business's TripAdvisor content to a wider audience.

The app is available in the TripAdvisor for Business Management Center in the "Free marketing tools" section. It is fully customizable allowing a choice of which elements to display to Page Fans, and which to hide. No HTML or coding ability is required, and TripAdvisor has provided a document (.pdf) to that explains how to install the app.

"According to a recent PhoCusWright study commissioned by TripAdvisor, 87% of users agree that TripAdvisor hotel reviews help them feel more confident in their booking decisions," says Christine Petersen, president, TripAdvisor for Business. "When traveller feedback matters this much, it's important for brands to make traveller reviews and opinions as accessible to their fans as possible to encourage more bookings."

Tags: consumer reviews, Facebook, social marketing, social media, social network, travel reviews, travel trends