News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Multimedia content in press releases increases visibility tenfold
Analysis of press release data by PR Newswire reveals that multimedia content is essential to increase visibility and that, by simply adding an image to a text-only release, visibility can be increased 1.8 times.
In this day and age you would think that press releases would contain rather more than just plain text, but more often than not this is not the case. Yet, by adding basic elements such as images or video, visibility can be increased significantly.
According to PR Newswire's latest analysis of their press release data, adding an image to a text-only press release increases visibility by 1.8 times. Adding video to a text-only press release has even more of an impact, increasing the number of 4.3 times.
Put images and video in a press release and the number of eyeballs it will attract goes up even further - 7.4 times.
When PR Newswire looked at releases that included images and video plus an additional layer of content, such as downloadable files, visibility was driven up a whopping 9.7 times.
"The press release you write to communicate with key media will also be seen by bloggers, analysts, employees and customers - both current and prospective," writes Sarah Skerik, PR Newswire's vice president of social media, on the company blog. "Including multimedia content that captures and focuses attention on your message will give your content real competitive advantage in today's crowded information marketplace."
- Personal data: Lack of trust could hinder business growth
- 'Digiboomers' neglected by marketers
- UK: Pureplay online sales will exceed multichannel retailers' this year
- Report: Brands need to up their content focus
- Report shows shoppers want retail everywhere
- Report: Cash still top American payment method
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
Featured White Papers
- Marketing Nation Online - The Next Era
Ready for the year's most innovative online conference for marketers? Join us on Wednesday, September 2nd from 9:30am - 1:00pm...