News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Microsoft IE10 Do Not Track default puts off 1 in 3 Brits
One in three Brits would cease to use Microsoft's Internet Explorer 10 browser if, as part of its Do Not Track initiative, it automatically blocks websites from retaining information such as passwords and auto-fill functions.
In June this year, Microsoft announced that its Internet Explorer 10 browser would include Do Not Track and that it would be set to opt-out as the default. With an estimated 25%-30% of the global browser market on release, there is the potential that up to a third of online advertising revenue globally could be lost within weeks.
Recent research by Mediasyndictor and YouGov revealed that a whopping 87% of Brits find online tracking useful. These Internet users find that a browser's ability to retain certain information, such as passwords and auto-fill details, enhances their online experience.
Furthermore, Mediasyndicator's 2012 Digital Tracking Research, which surveyed 1,987 UK adults, found a confusing array of attitudes towards the topic of privacy.
A large number of Brits say they have opted out of cookies due to privacy concerns, and just 1% found retargeted ads relevant, yet a third intend to stop using Microsoft's Internet Explorer 10 if Do Not Track is set as the default.
"With high-profile incidents of data mismanagement reaching the headlines daily, legitimate concerns exist around how consumers' personal information is used and stored, and by whom," says Mediasyndicator CEO, Spyro Korsanos. "While Microsoft's introduction of Do Not Track is being implemented as a step to allay these fears, it is evident that this initiative risks doing more to hinder consumers' online experiences, than help them."
- Ad Roundup: Platforms for sales, ecommerce
- Top 3 tips to get more from email on Valentine's campaigns
- Platform promises to connect marketers, consumers
- Mobile app shoppers generate more revenue than mobile website and desktop shoppers
- Mums turn to Facebook for recommendations and parenting communities
- Forecast: App economy to surpass $100b by 2020
- Report: Retail, tech lead for mobile video
- Report: Pressure is on for security pros
Featured White Papers
- Consumers Tell All, Part 1: Online Shopping Frequency
This report looks at how frequently online shoppers are making purchases....
- The Ultimate Guide to Website Personalization
There is a wealth of methods to put your company's data to work; by far, personalization is one of the...