News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How to engage Asian consumers through email
Technology is shrinking the world in ways we couldn't have imagined even ten years ago. Through social networks and email brands in the UK or US can expand into the growing Asian marketplace through a few clicks of a button. But, once there, brands need to know the differences between consumers in their home countries and in more exotic locales.
"There are 25 countries in Asia Pacific, with a population of over 4.2 billion constituting 61% of the world's population," said Gillian Hamilton Rogers, Marketing and Advertising Consultant, Singapore, Metia. "This is a huge region of the world and so it's only natural that businesses should look here for new customers. It is an incredibly diverse region with different market maturities throughout, offering fantastic opportunity no matter what you are selling."
Gillian notes that email, especially, is pushing more opportunities for English-speaking businesses in the Asia-Pacific region. Both computers and mobile penetration are pushing more of these consumers into their online stores.
"Even relatively undeveloped economies like Vietnam or Cambodia still have a huge take-up of mobile phones. As an indication of the growth of mobile phones, research from Gartner revealed that of the $3.3 billion that will be spent globally on mobile ads this year, almost half (49.2 percent) of that will come from Asia, mainly from Japan and South Korea. By 2015 global mobile ad spend will sky-rocket to $20.6 billion, of which Asia's share will be one-third (33.6 percent)," said Hamilton Rogers. "This popularity of smartphones and tablets throughout Asia provides marketers with a very valuable channel to speak to consumers. Email marketing is a very popular medium in the region already, and the fact they can be read on mobile phones, on the go just makes them even more powerful for marketers."
More from Gillian and Metia tomorrow, including her top tips for engaging consumers around the globe.
- Demandbase: What won't happen in 2015
- Ecommerce Roundup: Shoppers findings leads on social media
- Report: Analysis high on B2Bers New Year List
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...