News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Holiday weekend shaping up to be heavily shopped
The three busiest email transaction days in 2011 were Black Friday, Cyber Monday and Thanksgiving Day. They year, the Thanksgiving weekend looks to be a hot shopping weekend for the holiday season.
Experian/Hitwise data shows traffic to retail sites has already enjoyed a surge and the holiday weekend is only just beginning. According to their data traffic to retail sites has increased 10% over the past week (YoY) and 15% over last week. The top retail sites - so far - are Amazon, Walmart and Target.
Meanwhile, Adobe is predicting that Black Friday will be the second highest online sales day of 2012. Their researchers believe sales will increase 12% over 2011 numbers. And for Cyber Monday, they predict online-only retailers will see sales increases of more than 200% while brick-and-click retailers could see sales increases of at least 500% (YoY).
"Rather than report on what happened after the fact this holiday season, we are leveraging big data captured by the Adobe Marketing Cloud to accurately forecast the trends before they happen," said Brad Rencher, Senior Vice President, Digital Marketing Business, Adobe. "This helps our retail customers plan for consumer spending activity online to better monetize their holiday campaigns. Adobe is the big data company for marketers, helping them sort through and understand massive amounts of online and offline transactional information to uncover patterns that will help them better understand and drive their business forward."
Mobile, meanwhile, could see sales spikes of up to 110% over the 2012 holidays; Adobe predicts mobile will account for about 20% of all holiday sales in 2012.
- 61% of brand content on Snapchat is video
- Survey: Trust influences more consumers to share information
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...