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BizReport : : November 08, 2012

Google's UK search market share drops for first time in 5 years

Google's search market share in the UK has dropped for the first time in five years, according to new figures released by Experian Hitwise.

by Helen Leggatt

experianhitwise.jpgWhile Microsoft Sites, Yahoo Sites and Ask Sites all registered a positive yearly change in their share of searches - albeit small rises - Google Sites saw its first decrease and its first drop to below 90%.

Experian Hitwise shows Google's share of searches dropped in one month from 90.7% in September, 2012, to 89.33% in October, 2012. Figures also show a drop across the year of 1.69% from October, 2011, at which point its share of search stood at 91.02%.

From September, 2012, to October, 2012, Microsoft Sites' share rose slightly from 3.98% share to 4.71%, as did Yahoo Sites' (2.83% to 3.33%) and Ask Sites' (2% to 2.13%).

"Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market," says Experian Hitwise Digital Insights Manager, James Murray.

"There are 18 times more searches conducted on Google Sites than on all the other search engines combined. However, this is encouraging news for Microsoft as bing once again starts to gain some momentum and traction in the UK search market."

Tags: market share, search engine, search marketing, search trends, UK

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