Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : : November 08, 2012
Google's UK search market share drops for first time in 5 years
Google's search market share in the UK has dropped for the first time in five years, according to new figures released by Experian Hitwise.
While Microsoft Sites, Yahoo Sites and Ask Sites all registered a positive yearly change in their share of searches - albeit small rises - Google Sites saw its first decrease and its first drop to below 90%.
Experian Hitwise shows Google's share of searches dropped in one month from 90.7% in September, 2012, to 89.33% in October, 2012. Figures also show a drop across the year of 1.69% from October, 2011, at which point its share of search stood at 91.02%.
From September, 2012, to October, 2012, Microsoft Sites' share rose slightly from 3.98% share to 4.71%, as did Yahoo Sites' (2.83% to 3.33%) and Ask Sites' (2% to 2.13%).
"Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market," says Experian Hitwise Digital Insights Manager, James Murray.
"There are 18 times more searches conducted on Google Sites than on all the other search engines combined. However, this is encouraging news for Microsoft as bing once again starts to gain some momentum and traction in the UK search market."
Tags: market share, search engine, search marketing, search trends, UK
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
- Mobile offers, coupons big draw for Dads
- Cardiff University beats prestigious Oxford in online presence stakes
Featured White Papers
- 8 Key Plays For Sales Success
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing... - How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both... - Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly... - 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the... - Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Beyond Last Touch: Understanding Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics...