News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook swapping free Wifi routers for check-ins
Facebook is trialing a new WiFi hotspot service for some local businesses that provides a router allowing customers to browse the Internet free of charge if they check-in on Facebook.
In what Facebook refers to as a "small test with a few local businesses", the social network is giving free routers that direct customers to a business' Facebook Page after check-in.
According to a statement provided to Inside Facebook, "We are currently running a small test with a few local businesses of a Wi-Fi router that is designed to offer a quick and easy way to access free Wi-Fi after checking in on Facebook."
"Quick and easy" is the key here. Many 'free' hotspots require the user to provide personal information or passwords to use WiFi.
For those that don't want to use Facebook to check-in to a premises with Facebook's free WiFi, there is an option to gain access via other means.
At this point in time there are no indications that this pilot will be rolled out to a wider audience.
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
- Top 3 tips to win with social this holiday season
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...