News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook swapping free Wifi routers for check-ins
Facebook is trialing a new WiFi hotspot service for some local businesses that provides a router allowing customers to browse the Internet free of charge if they check-in on Facebook.
In what Facebook refers to as a "small test with a few local businesses", the social network is giving free routers that direct customers to a business' Facebook Page after check-in.
According to a statement provided to Inside Facebook, "We are currently running a small test with a few local businesses of a Wi-Fi router that is designed to offer a quick and easy way to access free Wi-Fi after checking in on Facebook."
"Quick and easy" is the key here. Many 'free' hotspots require the user to provide personal information or passwords to use WiFi.
For those that don't want to use Facebook to check-in to a premises with Facebook's free WiFi, there is an option to gain access via other means.
At this point in time there are no indications that this pilot will be rolled out to a wider audience.
- Expert: How subscriptions are driving retail
- Report: US small businesses pushing international
- Top 3 tips for enterprises to enter the cloud
- Time watching TV remains the same, but different
- Optimove integration allows targeted campaigns via Google Ads
- Brands: How speech analytics can work for you
- Study reveals SMBs don't know credit scores
- Expert: How ad blocking can work for brands
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...