News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook swapping free Wifi routers for check-ins
Facebook is trialing a new WiFi hotspot service for some local businesses that provides a router allowing customers to browse the Internet free of charge if they check-in on Facebook.
In what Facebook refers to as a "small test with a few local businesses", the social network is giving free routers that direct customers to a business' Facebook Page after check-in.
According to a statement provided to Inside Facebook, "We are currently running a small test with a few local businesses of a Wi-Fi router that is designed to offer a quick and easy way to access free Wi-Fi after checking in on Facebook."
"Quick and easy" is the key here. Many 'free' hotspots require the user to provide personal information or passwords to use WiFi.
For those that don't want to use Facebook to check-in to a premises with Facebook's free WiFi, there is an option to gain access via other means.
At this point in time there are no indications that this pilot will be rolled out to a wider audience.
- Forecast: More to invest in multi-screen ads
- Forrester: Mobile social users more engaged, share more
- Top 3 tips for SMBs using webinars
- Air passengers demand constant connectivity and fast in-flight Wi-Fi
- Power Users + Loyal Users = App Stickiness
- Shareaholic: Quarter of website traffic driven by Facebook
- B2B firms struggling with content marketing
- Brands piggy-backing on major events not guaranteed success
Featured White Papers
- Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...