News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook and iMessage to blame for first decline in text messaging
The average mobile subscriber in the U.S. sent 696 text messages per month in the second quarter of 2012 but, according to a new report, that figure dropped in the third quarter for the first time.
The number of text messages sent by U.S. mobile subscribers has seen a massive rise over the past five years. Text messaging during that time tripled. However, a new report from Chetan Sharma, an independent mobile analyst, found that in the third quarter of this year 678 texts a month were sent, down from 696 texts a month in the previous quarter.
"Most western markets have seen the net revenue in the messaging segment decline," writes Sharma. "The US market has resisted the decline thus far. In Q3 2012, for the first time, there was a decline in both the total number of messages as well as the total messaging revenue in the market."
While Sharma says it is too early to say whether text messaging has peaked, it's surely a sign that IP and app messaging, such as Facebook or Apple's iMessage, are increasingly being favored by mobile users over text messaging.
"It might be early to say if the decline has begun or the market segment will sputter along before the decline takes place," wrote Sharma.
- Ad Roundup: Email and experience tools
- RichRelevance: Site Search key for shoppers
- How loyalty data can improve the shopper experience
- UK consumers will have 12 billion click-to-call conversations this year
- Consumers to brands: Don't call me maybe
- Brands risk reputation when delivery speeds do not match purchaser expectations
- Ad experience improves but ad blocking still rising
- Research reveals power of user-generated images in reviews
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...