News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook and iMessage to blame for first decline in text messaging
The average mobile subscriber in the U.S. sent 696 text messages per month in the second quarter of 2012 but, according to a new report, that figure dropped in the third quarter for the first time.
The number of text messages sent by U.S. mobile subscribers has seen a massive rise over the past five years. Text messaging during that time tripled. However, a new report from Chetan Sharma, an independent mobile analyst, found that in the third quarter of this year 678 texts a month were sent, down from 696 texts a month in the previous quarter.
"Most western markets have seen the net revenue in the messaging segment decline," writes Sharma. "The US market has resisted the decline thus far. In Q3 2012, for the first time, there was a decline in both the total number of messages as well as the total messaging revenue in the market."
While Sharma says it is too early to say whether text messaging has peaked, it's surely a sign that IP and app messaging, such as Facebook or Apple's iMessage, are increasingly being favored by mobile users over text messaging.
"It might be early to say if the decline has begun or the market segment will sputter along before the decline takes place," wrote Sharma.
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
- Snap Ads spend rises 593% QoQ
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...