News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Cyber Monday shopping surge slowed mobile website load times
Online shopping records were broken during Cyber Monday, but mobile and website performance monitoring firm Keynote reveals that mobile retail sites were taking twice as long to load than normal.
Mobile retail sites usually take around 8-9 seconds to load. However, during one of the heaviest shopping days in history, Cyber Monday, they were taking, on average, 18 seconds to load, according to Keynote's Mobile Commerce Index. That's approximately seven times slower than the same websites' traditional pages on Cyber Monday.
With the number of people shopping from a smartphone or tablet, this rise in load time for mobile websites can have a significant impact on revenues.
"This is quite detrimental and will certainly impact a customer's experience negatively, and can easily motivate a shopper to abandon a site altogether or go to a competitor's mobile shopping site," said Aaron Rudger, mobile and web performance manager at Keynote.
Rudger attributes the problems with load times to a lack of testing before the holiday season traffic kicked in.
"Retailers put significant revenue at risk by not doing the requisite amount of mobile testing and mobile load testing to succeed and deliver an optimal experience during the holidays," he said. "The amount of holiday shopping now taking place on smartphones has simply grown too large for retailers to ignore. Simply put, retailers ignore the mobile experience at their own peril."
- Poll: SMBs worried over benefits, pay
- Expert: Tips for better small business expansion
- Mobile Roundup: Breaking down app, game installs
- 'Adblockalypse' now?
- Mobile drives fastest UK digital ad growth rate in 7 years
- Product page conversion rates average 8%
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...