News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Cyber Monday forecast: $1.42b in online sales
A bit of a warm spell may be evident in much of the US but that won't keep people from shopping from home - or the office or a playdate - on Cyber Monday. A new forecast out from Radium One predicts that 57% of American consumers will hit cyber shelves Monday, November 26 looking for some holiday finds.
Although some of the biggest crowds are expected to hit American malls and stores on Friday, November 23, one of the biggest expected shopping days will happen three days later and online (65% via PC, 35% via mobile). Cyber Monday - November 26 - is expected to bring more than $1.4 billion into retailer pockets this year as shoppers look for gifts to put under the tree according to Radium One.
This could be a record spending Cyber Monday. In 2009 $889 million was spent online Cyber Monday, that grew to $1 billion in 2010 and $1.25 billion in 2011.
Why are these people shopping online? To avoid the hassles of crowded malls, people taking items from their carts (3%) or fighting over the last Furby or iPad in a store (3%).
While one week isn't a lot of time to get ready there are some things retailers can do to make the most of the cyber crowds - namely adding those pesky social sharing buttons so that consumers can easily share new purchases, sales or coupons. According to Radium One 60% will be sharing Cyber Monday info via Facebook while 15% will chatter on Twitter. Consumers will look to the social space to find discounts (57%), read reviews (51%) and find gift ideas (47%).
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
- Kinetic email boosts unique click and click-to-open rates
- Study: GenX, Y most likely to BOPIS
- Experts: Why points aren't enough for loyalty
- How to win the Amazon Buy Box
- Consumers prefer human touch for insurance buying, claims
- Study: Digital strategy not properly defined
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...