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BizReport : Ecommerce : November 27, 2012


Cyber Monday continues strong 2012 ecommerce performance

Cyber Monday may only just be in the books, but early data out from sources indicates the shopping day could hit another record high. This after Black Friday online sales surpasses the $1 billion mark for the first time just three days ago.

by Kristina Knight

Cyber Monday sales are up more than 25% over 2011 numbers find researchers with IBM.

Early data in from Cyber Monday's shopping show that mobile traffic is up more than 20%; about 10% of those shoppers are also buying via mobile. Surprisingly, less than 1% of online sales are attributed to social networks, according to the IBM Digital Analytics Benchmark.

Meanwhile, leading e-tailer ShopAtHome is releasing new Black Friday numbers, showing traffic to their hub was up 23% (2012 vs 2011); traffic on Thanksgiving day showed a 29% increase Year over Year.

"Shoppers have been conditioned that the early bird gets the worm, especially when it comes to Black Friday sales," said Marc Braunstein, founder and CEO, ShopAtHome.com. "Our Black Friday report shows that consumers have gotten even smarter in 2012 -realizing that you can stay home, get the same (or better) deals, while getting an added bonus you can't get at the mall - cash back."

As for what shoppers were looking for over the holiday weekend - Sony computers led the search category along with tech brands Leap Pad, Kindle Fire and iPad.

Meanwhile, email seems to be the leading way retailers are staying in touch with consumers. Over the holiday weekend, Responsys data shows most (79%) of retailers sent emails on Black Friday.

"Thanksgiving is indeed the new Black Friday," said Chad White, Research Director at Responsys. "With retailers releasing Black Friday deals early, mobile making it easier to shop while out of the house, and now email marketing shifting to Thanksgiving, the crown is clearly being passed. I'd predicted recently that online sales on Thanksgiving Day would surpass those on Black Friday by 2014. I'm now feeling even better about that forecast."

Tags: Cyber Monday sales, ecommerce trends, email marketing, IBM, Responsys, ShopAtHome










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