News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: $1 billion sold on Black Friday
There is a new record in the ecommerce world: $1 billion for Black Friday. According to comScore for the first time online sales passed the $1 billion mark on Black Friday, which indicates online shopping may have another record holiday season in 2012. More than 57 million Americans logged on to shop on Black Friday, alone.
The first 'official' 2012 holiday shopping day was a good one for online retailers. To date (November 1 - presents) nearly $14 billion has been spent online during the lead-up to the holiday season with $1.042 billion spent online last Friday. Thanksgiving Day also saw strong sales, clocking $633 million in sales.
"Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel - particularly among those who prefer to avoid crowds at the stores," said comScore chairman, Gian Fulgoni. "With Black Friday online sales up 26 percent and surpassing $1 billion for the first time, coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon. Meanwhile, Thanksgiving Day - which has historically been a lighter online holiday shopping day - continues to gain steam and grew well ahead of the current pace as more consumers opted to kick off their holiday shopping immediately after the big meal to take advantage of aggressive retailer promotions. With Thanksgiving now behind us and most consumers returning to work tomorrow, we can look forward with anticipation to Cyber Monday, which according to norms we've observed over the past three years should be the heaviest online shopping day of the season with sales approaching $1.5 billion or even higher."
As for mobile numbers, IBM data shows a 14% increase in purchases via mobile with mobile traffic up nearly 28% overall. Conversion rates for the iPad device were shown as 4% higher than other mobile devices.
Experian/Hitwise is reporting similar numbers - their stats show the top 500 retail sites saw nearly 180 million total hits on Black Friday. The most visited sites included Amazon, Walmart, Best Buy and JC Penney.
As for what the weekend shopping means for Cyber Monday - one of the highest shopped days online, traditionally - we'll find out in a few hours. Experian/Hitwise notes that Cyber Monday was the highest shopped day online (2011) with 29% traffic growth to the top 500 retailers' sites.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...