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BizReport : : November 01, 2012


Christmas carols and decorations pre-Thanksgiving annoy shoppers

Americans aren't happy that Christmas appears earlier and earlier in stores and malls, according to new research from SOASTA. Most believe the decorations and Christmas tunes should wait until after Thanksgiving.

by Helen Leggatt

If you want to annoy your customers this year, go ahead and put up the tinsel and Christmas tree and blare out carols over the sound system super-early. If, however, you value the sanity of your customers, leave the decorating until after Thanksgiving.

Over three-quarters (78%) of Americans surveyed by SOASTA, a web and mobile app test automation company, said stores should not play Christmas music until after Thanksgiving. Another 75% believe Christmas decorations should also not be put up until after Thanksgiving.

Another interesting finding from the survey is that three-quarters of respondents said that stores should concentrate on providing a specific "Cyber Monday" website, or a dependable app (73%) that can handle the mass of sales that take place on the mega-shopping day.

"The results of our Holiday Readiness Survey show that Americans think stores shouldn't 'Deck the Halls' until after Thanksgiving," said Tom Lounibos, SOASTA CEO. "So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time."

Tags: Christmas, ecommerce, in-store, mall, stores, Thanksgiving










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