Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : : November 14, 2012
Chitika: Opera leads browser market with highest CTR
A new report from ad network Chitika provides insight into the click-through rates and query lengths on desktop and mobile browsers.
According to Chitika's report into users of Opera, Apple's Safai Mobile, Explorer, Android, Firefox and Chrome, there was one clear leader.
Opera's click-through rate led the ranks with 2.12% compared to its nearest rival, Safari Mobile with 1.54%. Other CTRs reported were:
Internet Explorer - 1.14%
Android browser - 0.81%
Safari - 0.80%
Firefox - 0.68%
Chrome - 0.54%
Chrome iOS - 0.51%
However, Chitika points out that, while Opera is in first place, it still accounts for less than 1% of all web browsing in the past year. The browser is generally used by more technical Internet users.
Chitika also analyzed average query length and found that Safari users use approximately 5.05 words on the desktop version and 5.17 words on the mobile option. iPhone users use longer searches than Android owners (3.30 words), and Desktop Chrome user searches are approximately 4.87 words in length.
Chitika predicts that Chrome will continue to beat out Firefox in the web browsing market before the end of 2012, and that Internet Explorer could strengthen its position as the most popular web browser in the U.S. with the release of Windows 8.
Tags: clickthrough rates, desktop browser, mobile browser, research, web browser
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Consumer engagement with mobile ads on the rise
- Android dominates smartphone market
- How to tell if social is right for your brand
- Ecomm Roundup: Faster checkouts and better personalization
- Top 3 tips to use data better this holiday season
- Microbusinesses dipping into personal savings
- British consumers will give up more personal data for discounts, free delivery
- How dark social can impact brand
Featured White Papers
- What Sales Should REALLY Expect from Marketing Automation
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact,... - Learn the True Importance of Global Brand Management
Effective branding has always been an important part of business and is an especially important component of the customer experience,... - 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world... - Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...