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BizReport : : November 14, 2012


Chitika: Opera leads browser market with highest CTR

A new report from ad network Chitika provides insight into the click-through rates and query lengths on desktop and mobile browsers.

by Helen Leggatt

chitika.pngAccording to Chitika's report into users of Opera, Apple's Safai Mobile, Explorer, Android, Firefox and Chrome, there was one clear leader.

Opera's click-through rate led the ranks with 2.12% compared to its nearest rival, Safari Mobile with 1.54%. Other CTRs reported were:

Internet Explorer - 1.14%
Android browser - 0.81%
Safari - 0.80%
Firefox - 0.68%
Chrome - 0.54%
Chrome iOS - 0.51%

However, Chitika points out that, while Opera is in first place, it still accounts for less than 1% of all web browsing in the past year. The browser is generally used by more technical Internet users.

Chitika also analyzed average query length and found that Safari users use approximately 5.05 words on the desktop version and 5.17 words on the mobile option. iPhone users use longer searches than Android owners (3.30 words), and Desktop Chrome user searches are approximately 4.87 words in length.

Chitika predicts that Chrome will continue to beat out Firefox in the web browsing market before the end of 2012, and that Internet Explorer could strengthen its position as the most popular web browser in the U.S. with the release of Windows 8.

Tags: clickthrough rates, desktop browser, mobile browser, research, web browser










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