News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Chitika: Opera leads browser market with highest CTR
A new report from ad network Chitika provides insight into the click-through rates and query lengths on desktop and mobile browsers.
According to Chitika's report into users of Opera, Apple's Safai Mobile, Explorer, Android, Firefox and Chrome, there was one clear leader.
Opera's click-through rate led the ranks with 2.12% compared to its nearest rival, Safari Mobile with 1.54%. Other CTRs reported were:
Internet Explorer - 1.14%
Android browser - 0.81%
Safari - 0.80%
Firefox - 0.68%
Chrome - 0.54%
Chrome iOS - 0.51%
However, Chitika points out that, while Opera is in first place, it still accounts for less than 1% of all web browsing in the past year. The browser is generally used by more technical Internet users.
Chitika also analyzed average query length and found that Safari users use approximately 5.05 words on the desktop version and 5.17 words on the mobile option. iPhone users use longer searches than Android owners (3.30 words), and Desktop Chrome user searches are approximately 4.87 words in length.
Chitika predicts that Chrome will continue to beat out Firefox in the web browsing market before the end of 2012, and that Internet Explorer could strengthen its position as the most popular web browser in the U.S. with the release of Windows 8.
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
- Top tips to reduce involuntary churn
- Smart Glasses that look like regular specs will invigorate market
- Less than 1 in 5 CRM managers feel they contribute to business revenues
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...