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BizReport : Mobile Marketing : November 19, 2012


Celtra launches store locator for 2012 holidays

Location may be the most important part of mobile advertising, at least at this point. While many shoppers are increasingly turning to mobile apps to compare prices while in-store or to look up product information, a large number of mobile consumers use mobile to find local stores. This is where a new locator app from Celtra comes in.

by Kristina Knight

The store locator application is available through Celtra's AdCreator platform, offering retailers a simple way to boost traffic over the upcoming holiday season. Here's how it works: the store or advertiser uploading information through an excel file; that information is then translated into map coordinates and locations through rich media advertisements.

"Mobile rich media advertising is perfectly suited for mid-funnel marketing activities and finding a nearby store is one of its most popular and effective features," said Matevz Klanjsek, Celtra co-founder and Chief Product Officer. "Our data shows that more than 16 percent of users search for a local store within the ad. Celtra's new store locator with automated location geocoding allows advertisers to quickly and easily employ this powerful tool and effectively drive foot traffic to brick-and-mortar stores."

"Mobile shopping is taking off, giving advertisers the opportunity to drive conversion by providing consumers with surrounding retail locations or businesses that carry the product or service that they want," said Jack Hallahan, Vice President of Mobile Innovations at Mojiva. "Celtra's self-service store locator cuts development costs by allowing us to quickly and easily create mobile rich media ads that engage millions of consumers and drive them to local storefronts."

Celtra's AdCreator platform offers mobile rich media creation options along with ad optimization and metrics so that advertisers can track ads throughout the campaign cycle. The platform is available to individual advertisers, ad networks, publishers, exchanges and DSP platforms. Created ads include video, rich content and images which offer multiple levels of engagement.

Tags: Celtra, mobile ads, mobile marketing, mobile platforms, store locator










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