News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brits the most emotionally attached to their mobile phones
New research from the Internet Advertising Bureau (IAB) reveals more than 6 in 10 Brits find it hard to imagine what life would be like without their mobile phone.
A survey conducted by research agency Crowd DNA for the IAB among consumers from the UK, US and South Korea found that Brits were the most emotionally connected to their mobile device. Sixty-one percent claimed they "couldn't live without their mobile" compared to 53% of Americans and 31% of South Koreans.
Mobile wallets, mobile optimized websites and cloud-based storage were the mobile technologies which appealed to all consumers the most in terms of what they are looking to in the future. Almost three quarters (75%) of UK consumers said mobile wallets were the most appealing new concept.
South Koreans were found to be far less satisfied with their mobile devices compared to Brits, 26% and 51% respectively.
These high rates demonstrate the increasing personal connections people have with their mobile phones and signals to brands and media owners that they, too, must make mobile an integral part of their strategy.
"By combining consumer research and industry expert opinion, we have a unique insight into what we can expect from mobile in the next couple of years," said the IAB's senior mobile manager, Alex Kozloff. "It surprised us to see that the UK was actually leading the way in tablet usage out of the countries we surveyed. This is further proof that advertisers and publishers must make mobile and tablets an integral part of their strategy."
- Top tips to improve cash flow
- Study IDs email fatigue
- Top 3 tips to create a strong 2nd party data strategy
- Study: Dark social key to seasonal sharing
- SMB Owners: What you need to know about OT changes
- Report IDs value of Pokemon Go players
- Native ads: Position of disclosure can affect click-through rate
- The state of Internet traffic in Europe
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...