News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Brits the most emotionally attached to their mobile phones
New research from the Internet Advertising Bureau (IAB) reveals more than 6 in 10 Brits find it hard to imagine what life would be like without their mobile phone.
A survey conducted by research agency Crowd DNA for the IAB among consumers from the UK, US and South Korea found that Brits were the most emotionally connected to their mobile device. Sixty-one percent claimed they "couldn't live without their mobile" compared to 53% of Americans and 31% of South Koreans.
Mobile wallets, mobile optimized websites and cloud-based storage were the mobile technologies which appealed to all consumers the most in terms of what they are looking to in the future. Almost three quarters (75%) of UK consumers said mobile wallets were the most appealing new concept.
South Koreans were found to be far less satisfied with their mobile devices compared to Brits, 26% and 51% respectively.
These high rates demonstrate the increasing personal connections people have with their mobile phones and signals to brands and media owners that they, too, must make mobile an integral part of their strategy.
"By combining consumer research and industry expert opinion, we have a unique insight into what we can expect from mobile in the next couple of years," said the IAB's senior mobile manager, Alex Kozloff. "It surprised us to see that the UK was actually leading the way in tablet usage out of the countries we surveyed. This is further proof that advertisers and publishers must make mobile and tablets an integral part of their strategy."
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...