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BizReport : : November 28, 2012

Black Friday: ScanLife records busiest QR code scanning day ever

Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.

by Helen Leggatt

scanlife-logo.jpgBlack Friday (7 p.m. ET on Thanksgiving Day to 7 p.m. ET on Black Friday) saw 270,000 mobile barcode scans conducted through ScanLife's system, according to the company's Mobile Engagement Platform, their busiest day to date.

That number represents a 45% increase over Black Friday 2011, with 4 million new people scanning, as well as a 50% increase on the daily average.

The vast majority of codes scanned were QR codes (75%) as opposed to UPCs (Universal Product Code).

According to Adotas, "The data in this report was pulled from the ScanLife Mobile Engagement Platform. It represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The 2D barcodes scanned may have been generated on the ScanLife Platform, or from 3rd party generators. The 2D barcode scanning traffic may come from either the ScanLife app or 3rd party apps."

The retail and consumer electronics industries experienced the highest number of scans on Black Friday. The most popular QR code marketing campaign produced by ScanLife delivered a promotional rebate offer for a DVD, although the company did not reveal which DVD.

Tags: barcode, Black Friday, holiday 2012 trends, mobile engagement, mobile marketing, QR code, scanning, trends

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