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BizReport : Advertising : November 23, 2012


Bizo launches self-serve platform for SMBs

With social getting so much play from consumers it is no wonder brands are looking for new ways to engage and make more from their social and display dollars. A new platform from Bizo is set up to help small businesses make the most of their social dollars through a self-serve interface.

by Kristina Knight

The Bizo Marketing Platform - Self-Service Edition is setup to help SMBs better manage B2B social and display campaigns through a single platform.

"With social marketing spend on the rise, it was time to help B2B marketers integrate display advertising with influential social channels such as Twitter to help grow their brands, minimize lost conversion opportunities through retargeting, and boost the impact of every dollar--and hour--spent in building a social presence," said Chris Mann, vice president of product management at Bizo. "For the first time, SMB marketers targeting business audiences will be able to get a handle on the exact content and tactics that are driving conversions from their social marketing investments."

"For our business, Bizo has delivered an eCPA that is one-fifth of previous display ad campaigns, and visitors coming from the retargeting campaign are almost twice as likely to convert when compared to PPC traffic," said Bryan Gudmundson, marketing and creative director at UpSellit. "The arrival of Bizo's Self-Service Edition represents a huge step forward for B2B marketers looking to use display ad retargeting to stay in front of their target prospects wherever they are online."

Through the platform brands can retarget display ads to prospects who have visited the website without converting and can use articles in the social space to re-engage social prospects. In addition, brands can track conversions through social channels to discover where engagement is occurring.

Perhaps of most interest is the Shared Content Branding tool, an option that keeps the company brand front-and-center, even with pieces shared through the social space. When third party content is shared, a branded banner is displayed for those prospects.

Tags: B2B ads, B2B campaigns, Bizo, online advertising, social marketing










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