Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Research : November 26, 2012
BIA/Kelsey: SocMedia revenues to approach $10b by 2016
To date social media has been a consumer tool - staying in touch, sharing content and information and playing games. But over the past year some ads have begun showing up in the social space. A new forecast from BIA/Kelsey suggests social media ad revenues will skyrocket over the next four years - nearly doubling by 2016.
Social media ad revenues are expected to hit $4.6 billion this year; by 2016, the forecast suggests the revenues will reach $9.2 billion.
"The year 2012 can be viewed as social advertising's 'coming of age,'" said Jed Williams, program director, Social Local Media, BIA/Kelsey. "The continued development of native ads, such as Facebook's Sponsored Stories and Twitter's Promoted Tweets, and the acceleration of mobile monetization will be the primary drivers of social advertising growth through 2016."
The biggest revenue getter, researchers believe, will be social display, which should see a $3 billion spend in 2012, growing to more than $5.4 billion in 2016. However, 'native' social ads - branded content integrated with a newsfeed or stream - will see some of the highest growth rates (26%) during the forecast period. Native social ads currently account for about $1.5 billion of the social spend but by 2016 are expected to account for nearly $4 billion.
Meanwhile, expect mobile to make itself known in the social space as well. As mobile devices take over from PCs and laptops, more ad dollars will shift into the mobile social space. Researchers believe mobile-social will show a CAGR of 28% to reach $1.5 billion in 2016, up from $500 million in 2012.
Tags: BIA/Kelsey, social advertising, social marketing, social marketing forecast, social media
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
- Mobile offers, coupons big draw for Dads
- Cardiff University beats prestigious Oxford in online presence stakes
- Report: SMBs missing out on mobile commerce
- Reports: Consumers want television everywhere
- SMBs: The marketplace is getting tougher
Featured White Papers
- 8 Key Plays For Sales Success
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing... - How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both... - Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly... - 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the... - Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Beyond Last Touch: Understanding Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics...