News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Apigee: Apps must perform as advertised
When it comes to the mobile space many brands are betting on apps. But a new study out from Apigee underlines the performance factor for apps - according to the report nearly half of mobile users will delete apps immediately if they do not perform as expected. For mobile brands, then, its important for apps not only to be flashy, but to be functional.
"In the growing app economy, there's a natural Darwinian effect, and only the best apps will survive," said Chet Kapoor, Apigee CEO. "These survey findings underscore the importance for developers to closely monitor app performance, identify problems quickly and react immediately to resolve them. Apigee can now help developers achieve this with Apigee Mobile Analytics, a sophisticated mobile app performance and configuration tool that lets developers quickly detect, diagnose and fix problems with their apps running on mobile devices --in real time."
According to the Apigee study the most performance-sensitive app categories come from banking and maps. Reasons app users might delete include:
• App freezes 76%
• App crashes 71%
• Slow responses 59%
• If the app sucks battery life 55%
• If the app is ad-heavy 53%
Not only with mobile users delete badly performing apps, they'll tell their friends which can lead to bigger problems for app brands. About one-third said they would tell friends and colleagues about poor app performances and more than 20% said they would complain about slow or crashing apps through social media.
As for how mobile users are finding apps most continue browsing the various app stores (75%) while about 58% rely on word of mouth and 45% look to Facebook postings about apps.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...