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BizReport : Advertising archives : November 07, 2012

Ad Roundup: Platform integrations, expansions to help brands engage over holidays

As the 2012 holiday season pushes into high gear marketers are looking for better ways to engage and better ways to monitor campaigns across the online and mobile spaces. Two new releases are set up for those reasons, read on for the details.

by Kristina Knight

First up, Lyris has released a program set up to help brands and marketers make the most of the upcoming holiday season. Called the Holiday Readiness Review program, brands can easily optimize campaigns across email and mobile as well as monitor delivery metrics to ensure messages are landing at the appropriate times.

"We understand the pressure on digital marketers during the holiday season to assure that each intended message actually lands in customers' inboxes and not in their spam folders," said Nello Franco, SVP of Customer Success, Lyris. "When it comes to deliverability, it's creativity, compliance and customer respect that will get your messages into the inbox this holiday season. And, we want to help our customers make sure they are optimizing every campaign to influence purchasing at every touch."

Meanwhile, Brainshark has announced their integration with Eloqua, giving video brands another option for the mobile space. Through the integration Brainshark will be available through Eloqua's AppCloud, which should help brands engage lead through video content.

"Video plays a critical role in strengthening marketing communications, and we're excited to have Brainshark included in our Eloqua AppCloud," said Steve Woods, CTO, Eloqua. "Brainshark's platform not only lets our users harness the power of video for improved engagement, but also gives marketers the invaluable ability to see who is interacting with content - making follow-up and lead prioritization infinitely easier."

Brainshark is set up to help marketers create dynamic presentations from static slides and presentation materials. The integration with Eloqua adds a video option to the base, giving this type of presentation another way to engage.

Tags: advertising tools, Brainshark, Eloqua, Lyris, mobile marketing

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