News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad platform delivers 10 times the clicks
A new ad platform is pushing click thru rates higher and higher. Called C.A.S.T. the platform has shown display CTRs of 2% or higher than industry average.
One change to traditional ad platforms is that C.A.S.T. is set up to integrate within a publisher's existing offerings, making it simpler to serve campaigns. For publishers, the platform offers scalable, native ad units and the ability to manage these ads as well as standard placements in a single dash. Other interesting abilities include:
• Publishers can offer direct advertisers self-serve bidding tools and real time reporting
• C.A.S.T. is personalized to the publisher based on their needs rather than a one-size-fits-all approach
• Privatized platforms so the publisher can manage direct and agency campaigns in one space
"Given the poor click-through and engagement rates of online banner ads, it's time for the online advertising ecosystem to 'break the standard'," said Omer Kaplan, CEO & co-founder of the C.A.S.T.. "Our C.A.S.T. native advertising platform is answering today's industry challenges by offering a private marketplace designed for the modern publisher's needs. We are providing large publishers with customized versions of our technology platform which offer a straight forward self-serve platform for native ads sales management and an integration interface for their web / mobile publishing needs."
From an advertiser standpoint, campaigns can be managed by the brand or with the publisher. Ads are built to be relevant with a site's content, helping to push engagement. The units support CPM, CPC and CPA models and each has its own algorithm.
- Top 3 challenges facing retailers and how to solve them
- How to get past personas and into consumers' interests
- European Commission forces Google, Apple to make users aware of 'true cost' of an app
- Top 3 tips to improve seasonal marketing plans
- Research: Social media users less likely to post positively about their favorite products
- Twitter preps for new generation of commerce experiences
- iBeacon firm offers free hardware and installation to UK retailers
- Swrve: Report reveals one third of apps get only one minute of attention
Featured White Papers
- Everything You Need to Know About Social Media for Your Business
While social media practitioners must continue to expect and adapt to change, it is important to take note of the...