News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
80% plan to purchase gift cards this season
For the fifth year running gift cards will be the number one present this Christmas, according to new figures released by the National Retail Federation, with over 80% of shoppers buying at least one.
The growth in gift card giving continues with over 80% of shoppers in the U.S. intending to buy at least one this year, according to the NRF's Holiday Consumer Spending survey. Just short of $30 billion will be spent on gift cards this year, an average of $43.75 per card, up from $27.8 billion last year.
"Retailers are pulling out all the stops this year to make their gift cards personal, convenient and desirable," said NRF President and CEO Matthew Shay. "Savvy shoppers know they can purchase a much appreciated gift card with ease either in store, online or through their mobile device, and give their loved ones the option to buy something they really want or need."
There's no doubt that flexibility of use and convenient formats, such as mobile, are the main drivers of gift card gifting. This year, more people than ever intend to purchase a gift card that can be used with an online merchant (11.2%) and coffee shops (18.1%), while a third of shoppers (33.3%) will give a gift card for a restaurant.
As well as buying gift cards, 6 out of 10 Americans said they'd like to receive them at Christmas.
According to a survey by Weber State University marketing professors Erhard Valentin and Anthony Allred, there is a disconnect between the attitudes of those giving gift cards and the recipients. For example, while almost half of respondents like giving a gift card to use at a restaurant, just 27% want to receive one and while 33% like to receive gift cards to use in a department store, just 21% were likely to purchase one as a gift.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...