Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : : November 19, 2012
6 in 10 Australians unfamiliar with QR codes
A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns.
More than 6 in 10 Australians (62%) don't know what a QR, or Quick Response, code is, nor how to use one, found the poll of 1,050 adults.
"Despite a general enthusiasm amongst marketers for the mobile channel, it turns out that the majority of consumers seemingly don't even know what a QR code is," wrote Jake Hird, Econsultancy Australia's director of research and education, in a recent blog post.
Not surprisingly, awareness of QR codes was highest among younger demographics - 51% among 18-34 year olds compared with 34% among 35-53 year olds and 17% among those over the age of 55.
Of the 38% of respondents who did know what a QR code is, and how to use one, 51% had used one within the 3 months previous to the poll. In terms of gender, 44% of males know what a QR codes are and how to use them, compared to 35% of females.
In other technology news from Australia, a recent Experian study, "Retail in Australia: It's Time to Embrace the Digital Future", found that over half (53%) of retailers in Australia don't have an online sales channel, despite two-thirds admitting that international online retailers have affected their business. In fact, a third of the 30 top retail websites used by Australians are based outside of Australia.
Tags: barcode, mobile, mobile marketing, mobile trends, QR code, smartphone
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
- Twitter launches lead generation tool
- uTest's Apphance shows 10 times more sessions
Featured White Papers
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new... - Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...