News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
45% of major U.S. retailers have uptime below industry standard
Almost half of major U.S. retailer websites suffered downtime in the first eight months of 2012, according to new analysis carried out by website availability monitoring firm Panopta, a situation that could cause chaos and lack of sales during the holiday shopping season.
Panopta's monitoring of 130 of the U.S.'s major retailers' websites, from January through to August this year, found that 45% had uptime that fell below the 99.9% industry standard. (Panopta excluded downtime between the hours of 1am and 6am to factor in scheduled maintenance downtimes).
Of the major retailers that performed poorly during the analysis period, Gamefly, Blockbuster, Home Depot, Sears, Fossil and J&R were among the worst.
However, a number of major brands registered no downtime at all, including American Eagle, Bloomingdale's, Ikea, Overstock and Sam's Club.
"Many factors can cause an outage, but most are preventable," says Jason Abate, CEO and Founder of Panopta. "Downtime in a high traffic period like the holiday shopping season can be catastrophic to a company. When a site isn't available, consumers often buy elsewhere leaving the door open for a competitor and hurting the good will a brand has worked hard to establish with customers."
Downtime doesn't just affect consumer access and sales, it can also damage ranking on search engines, says Panopta. Social media also plays a part with frustrated customers sharing their experience of an offline website.
To minimize disruption during the busy holiday shopping period, Panopta advises that retailers complete any scheduled maintenance now, and those brands who have already struggled with downtime to address those problems before the Christmas onslaught moves into top gear.
- Demandbase: What won't happen in 2015
- Ecommerce Roundup: Shoppers findings leads on social media
- Report: Analysis high on B2Bers New Year List
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...